Changes in consumers’ awareness and interest in cosmetic products during the pandemic

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 4 Direct path coefficients of SOP and interest in mask and individual cosmetic products

	Direct path	Path coefficient	S.E	t	Result	Total
H1
H1a	SOP → serum	0.50	0.04	13.65^***	Accepted	Accepted
H1b	SOP → sunscreen	0.41	0.04	9.76^***	Accepted
H1c	SOP → cream	0.33	0.05	7.06^***	Accepted
H1d	SOP → cleansing	0.35	0.05	6.93^***	Accepted
H1e	SOP → acne	0.53	0.04	14.17^***	Accepted
H2
H2a	SOP → lipstick	− 0.24	0.05	4.57^***	Rejected	Partially accepted
H2b	SOP → foundation	− 0.41	0.05	8.54^***	Rejected
H2c	SOP → eyeliner	0.39	0.06	6.78^***	Accepted
H3	SOP → mask	0.11	0.06	1.89	Accepted	Accepted
H4
H4a	Mask → serum	0.08	0.05	1.69	Rejected	Partially accepted
H4b	Mask → sunscreen	0.07	0.05	1.26	Rejected
H4c	Mask → cream	− 0.13	0.05	2.38^*	Rejected
H4d	Mask → cleansing	0.12	0.05	2.40^*	Accepted
H4e	Mask → acne	0.16	0.04	3.55^***	Accepted
H5
H5a	Mask → lipstick	− 0.47	0.04	10.82^***	Accepted	Accepted
H5b	Mask → foundation	− 0.37	0.05	7.80^***	Accepted
H5c	Mask → eyeliner	− 0.26	0.05	4.94^***	Accepted