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International Journal of Interdisciplinary Research

Table 5 Direct path coefficients of SOP and interest in mask according to three phases of COVID-19 pandemic

From: Changes in consumers’ awareness and interest in cosmetic products during the pandemic

 

Path coefficient

S.E

t

f2

Q2

2020. 1. 21–2020. 4. 30

0.80

0.02

27.63***

1.88

0.65

2020. 5. 1–2020. 7. 31

0.57

0.06

9.177***

0.48

0.32

2020. 8. 1–2020. 9. 30

− 0.21

0.12

1.653

0.04

0.03

  1. Classification: based on the overall data and the spread of COVID-19