International Journal of Interdisciplinary Research
From: Changes in consumers’ awareness and interest in cosmetic products during the pandemic
Method | Key results |
---|---|
Consumers’ awareness | |
Skincare | Skincare products has increased in consumers’ beauty awareness Skincare was considered as cleansing to prevent coronavirus infection Skin problems caused due to wearing masks to prevent infection and the phenomena of self-care at home |
Makeup | Makeup products has decreased in consumers’ beauty awareness Keywords of color cosmetics did not appear in the priority list in consumers’ beauty awareness Makeup was considered in terms of skin problems due to the pandemic situation As with skincare, skin problems caused by wearing masks and cleansing the face appeared as the main interest |
Consumers’ interest | |
Skincare | The spread of pandemic had a positively influencing relationship with skincare products (e.g. serum, sunscreen, cream, cleanser, and acne) Interest in face mask had a positively influencing relationship with acne and cleansing |
Makeup | The spread of pandemic had a negatively influencing relationship with lipstick and foundation Interest in face mask had a negatively influencing relationship with lipstick, foundation, and eyeliner |