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International Journal of Interdisciplinary Research

Table 6 Summary of changes in consumers’ cosmetic awareness and interest after COVID-19 outbreak

From: Changes in consumers’ awareness and interest in cosmetic products during the pandemic

Method

Key results

Consumers’ awareness

 Skincare

Skincare products has increased in consumers’ beauty awareness

Skincare was considered as cleansing to prevent coronavirus infection

Skin problems caused due to wearing masks to prevent infection and the phenomena of self-care at home

 Makeup

Makeup products has decreased in consumers’ beauty awareness

Keywords of color cosmetics did not appear in the priority list in consumers’ beauty awareness

Makeup was considered in terms of skin problems due to the pandemic situation

As with skincare, skin problems caused by wearing masks and cleansing the face appeared as the main interest

Consumers’ interest

 Skincare

The spread of pandemic had a positively influencing relationship with skincare products (e.g. serum, sunscreen, cream, cleanser, and acne)

Interest in face mask had a positively influencing relationship with acne and cleansing

 Makeup

The spread of pandemic had a negatively influencing relationship with lipstick and foundation

Interest in face mask had a negatively influencing relationship with lipstick, foundation, and eyeliner