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International Journal of Interdisciplinary Research

Table 1 Representative designers with IG handles

From: Fashion designer’s identity self-verification through social media engagement on Instagram

Market-Level

ID

ND

IN

PV

Designer and account

N

Designer & account

N

 

Designer and account

N

Alexander Wang

@alexanderwangny

5.5M

Christopher John Rogers

@christopherjohnrogers

201K

n/a

Bethany Williams

@bethany_williams

42.2K

Christian Siriano

@csiriano

1.6M

Christopher Raeburn

@raeburn

62.1K

Bianca Saunders

@biancasaunders_

29.8K

Donatella Versace

@donatella_versace

6.2M

Emilio Del La Morena

@emiliodelamorena

28.7K

Ed Curtis

@ed_curtis_

7.8K

Marc Jacobs

@themarcjacobs

1.6M

Gilda Ambrosio

@gildaambros

660K

Matty Bovan

@babbym

60.4K

Victoria Beckham

@victoriabeckham

29M

Louise Gray

@louisgray_

16.5K

Sinead O’Dwyer

@sjodwyer

24.5K

  1. ID: International designer brands; ND: National/local designer brands; IN: International name brands; PV: Private label brands/@username—IG handle; n/a: Not applicable; N: Number of followers; M: Million; K: 1000 followers