International Journal of Interdisciplinary Research
Table 4 Sample data
From: Fashion designer’s identity self-verification through social media engagement on Instagram
Account | Image | Engagement | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Gender (N = 95) | Market level (N = 95) | Subject (N = 6195) | Tier | Followers (M) | Likes (M) | Comments (M) | |||||||||||
M | F | ID | ND | IN | PV | Designer | Product | Others | N | 2980 | 128 | 7 | |||||
MC | 11,500 | 230 | 9 | ||||||||||||||
48 | 47 | 29 | 26 | 0 | 40 | S | UT | FB | AD | CP | PL | WL | M | MT | 43,341 | 411 | 8 |
Influence level (N = 95) | 152 (2.5%) | 198 (3.2%) | 253 (4.1%) | 3254 (52.5%) | 770 (12.4%) | 674 (10.9%) | 853 (13.8%) | 41 (0.7%) | HT | 255,898 | 2403 | 23 | |||||
N | MC | MT | HT | TT | TT | 5,069,492 | 29,214 | 217 | |||||||||
8 | 20 | 21 | 30 | 16 | |||||||||||||