Skip to main content
Fashion and Textiles

International Journal of Interdisciplinary Research

Table 6 Influence tiers, identity type and SMER

From: Fashion designer’s identity self-verification through social media engagement on Instagram

 

P

Ro

Total

ER*IT

n

M

SD

n

M

SD

n

M

SD

df

F

p-value

N

19

6.00

4.29

60

4.21

3.41

79

4.64

3.69

1

3.51

.065*

MC

93

2.06

1.39

639

2.25

2.24

732

2.23

2.15

1

.62

.430

MT

346

1.77

2.53

1696

.85

.95

2042

1.01

1.40

1

131.12

.000***

HT

142

1.43

1.73

1738

1.01

1.21

1880

1.04

1.26

1

14.76

.000***

TT

406

1.10

1.48

1056

1.09

1.67

1462

1.09

1.61

1

.02

.902

Total

1006

1.56

2.12

5189

1.16

1.55

6195

1.23

1.66

1

48.21

.000***

  1. N: nano (1–5k); MC: micro (5–10k); MT: mid-tier (10–100k); HT: high tier (100k–1m); TT: top tier (over 1 m); P: personal identity; Ro: Role identity; ER: engagement rate; IT: identity type
  2. *p < .0.1; **p <  0.05; ***p < 0.01
Back to article page