International Journal of Interdisciplinary Research
Table 2 PAM application: sampling of workshop pre- and post-survey questions by attribute
Attributes (examples of survey items) | Workshop | |||
|---|---|---|---|---|
Strengthening supply chain management (10 items each knowledge, skill, attitude pre Cronbach α = 0.983; 0.984; 0.983 post Cronbach α = 0.982; 0.985; 0.984) | Building innovation in processes and proactively developing products (10 items each knowledge, skill, attitude pre Cronbach α = 0.983; 0.989; 0.989 post Cronbach α = 0.973; 0.985; 0.979) | Building effective marketing strategies and practices (10 items each knowledge, skill, attitude pre Cronbach α = 0.983; 0.982; 0.987 post Cronbach α = 0.977; 0.978; 0.981) | CAFTA (4 items each knowledge, skill, attitude pre Cronbach α = 0.986; 0.985; 0.989 post Cronbach α = 0.983; 0.987; 0.987) | |
Knowledge Pre-test: I have a pretty good idea about… Post-test: Compared to before the workshop, I now have a pretty good idea about… | • Supply chain management • Effectiveness of supply chain management in the T&A industry • Identifying challenges within the supply chain • Effective communication along the supply chain • The development of transparent relationships along the supply chain | • Research and development activities to create new product to US customers • How to innovate new product for US customers • How to generate new ideas for new products • Strategies to empower middle management to make decisions | • Marketing my company to US customers • How to build my brand’s presence with US customers online • How to visually merchandise my company’s products to present to US customers • SWOT analysis and how to utilize the results • How to utilize engagement marketing | • “Yarn-forward” • Short supply-theory • The short supply list that my company can utilize • The difference between country of origin versus originating goods |
Skills Pre-test: Am capable of… Post-test: Compared to before the workshop, I am now capable of… | • Identifying my company’s competitive advantage • Analyzing my supply chain • Planning successful strategies to drive more business • Changing myself to ensure my company can implement strategies to drive competitive advantage within my company • Planning successful communication strategies to respond to US customers | • Identifying my company’s R&D activities • Analyzing new trends in the market to solicit new US customers • Planning successful strategies to drive innovation and create new products • Changing myself to ensure my company can implement R&D strategies to drive competitive advantage • Planning successful innovation strategies to promote sustainability | • Building my company’s brand image to US customers • Presenting product to best highlight my company’s strengths • Attaining current customers to advocate for my company online • Researching current and potential US customers and using this research to increase business • Utilizing marketing strategies to advertise my company | • Planning successful strategies to utilize the goods that have preferential treatment under CAFTA-DR • Successfully utilizing tariff shift rules • Successfully carrying out CAFTA-DR verification • Changing myself to ensure my company can implement strategies to maximize the use of CAFTA-DR |
Attitudes Pre-test: I believe… Post-test: Compared to before the workshop, I now believe… | • Effective supply chain management in my company is possible • My company must strive to identify competitive advantage drivers to grow the business • My company must strive to become transparent communicators with supply chain members • Offering supply chain visibility to US retail customers is possible • My company can change to become more visible to our customers | • Effective product innovation in my company is possible • My company must strive to add product development and design to grow the business • My company can change to develop new product categories for US customers • I must contribute to creating a supportive work environment to facilitate new idea sharing • My company can change to listen and trust all employees | • Effective brand management for my company is possible • My company can create new products (categories) to tell a story to US customers • I must perform consistent SWOT analysis to effectively plan business change • Brand advocacy is difficult for my company • Researching US customers is challenging | • Utilizing CAFTA-DR in my company is very challenging • Effective application of CAFTA-DR is possible in my company • My company must strive to add strategies to take advantage of the CAFTA-DR trade agreement • I must contribute to strategizing and implementing strategies to build my company’s application of CAFTA-DR |