The effect of touch simulation in virtual reality shopping

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 1 The results of the discriminant validity of the constructs

Variable	Mean (SD)	Cronbach’s α	1	2	3	4	5	6
1. Touch simulation	2.603 (0.755)	0.812	¹⁾*0.836*	³⁾0.277	0.016	0.130	0.055	0.002
2. VR shopping self-efficacy	2.806 (0.819)	0.920	²⁾0.526^**	*0.639*	0.146	0.469	0.006	0.006
3. VR shopping pleasure	3.402 (0.719)	0.802	0.126	0.382^**	*0.650*	0.269	0.011	0.000
4. VR store satisfaction	3.425 (0.708)	0.907	0.361^**	0.685^**	0.519^**	*0.582*	0.033	0.059
5. Instrumental NFT	4.327 (0.527)	0.793	− 0.235^†	− 0.076	0.104	− 0.181	*0.678*	0.110
6. Autotelic NFT	3.745 (0.791)	0.852	0.044	− 0.077	0.003	− 0.244^†	0.332^*	*0.668*

¹⁾Numerical value of diagonal: average variance extracted (AVE), ²⁾Numerical value of bottom of diagonal: correlation coefficient and ³⁾Numerical value of top of diagonal: squared correlation coefficient (ϕ²)
†p < 0.1, *p < 0.05, **p < 0.01