International Journal of Interdisciplinary Research
Table 4 Conditional indirect effects of touch simulation on VR store attitude at values of autotelic need for touch
From: The effect of touch simulation in virtual reality shopping
Autotelic need for touch | Effect | BootSE | 95% Confidence Interval | |
|---|---|---|---|---|
LLCIa | ULCIb | |||
Mean – 1SD (2.600) | − 0.125 | 0.077 | − 0.282 | 0.016 |
Mean (3.600) | 0.056 | 0.043 | − 0.022 | 0.151 |
Mean + 1SD (4.400) | 0.201 | 0.095 | 0.038 | 0.406 |