International Journal of Interdisciplinary Research
Table 2 Results of measurement model
From: Purchase intention toward sustainable masks after COVID-19: the moderating role of health concern
Construct | Items | Standardized Factor Loading | t-value | Cronbach’s α | AVE | CR |
|---|---|---|---|---|---|---|
EC | How concerned are you about the environment? How concerned are you about pollution? How concerned are you about water and air pollution in your city? How concerned are you about extravagant water usage in your city? | 0.830 0.895 0.758 0.629 | – 19.103*** 15.454*** 12.219*** | 0.855 | 0.615 | 0.863 |
EB | I am willing to participate in preserving the environment I believe personal responsibility for environmental problems is important I believe the moral obligation to help the environment is important | 0.735 0.812 0.811 | – 13.653*** 13.500*** | 0.826 | 0.620 | 0.830 |
EA | Purchasing sustainable masks is a good idea I like the idea of purchasing sustainable masks I have a favorable attitude toward purchasing sustainable masks | 0.837 0.868 0.840 | – 19.159*** 18.243*** | 0.883 | 0.720 | 0.885 |
SN | Most people who are important to me think it is a good idea for me to buy sustainable masks Important people in my life want me to purchase sustainable masks People whose opinions I value would prefer that I purchase sustainable masks | 0.837 0.878 0.853 | 18.508*** 19.668*** – | 0.891 | 0.733 | 0.892 |
PI | I intend to buy sustainable masks in the future I will try to buy sustainable masks in the future I definitely want to purchase sustainable masks in near future | 0.837 0.870 0.785 | – 18.937*** 16.437*** | 0.864 | 0.691 | 0.871 |
EK | How knowledgeable are you about the issue of masks production from renewable materials? How knowledgeable are you regarding the production of masks? How knowledgeable are you regarding different face masks? | 0.866 0.854 0.762 | – 17.263*** 15.463*** | 0.866 | 0.687 | 0.868 |
HC | Living life in best possible health is very important to me Eating right, exercising, and taking preventive measures will keep me healthy for life My health depends on how well I take care of myself | 0.757 0.875 0.804 | – 14.969*** 14.305*** | 0.849 | 0.662 | 0.854 |