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International Journal of Interdisciplinary Research

Table 4 Result of structural equation modeling and model fit

From: Purchase intention toward sustainable masks after COVID-19: the moderating role of health concern

 

Hypothesis

Standardized Coefficient

S.E

t-value

Results

H1a

EB EA

0.429

0.095

4.763***

Accepted

H1b

EB SN

0.300

0.128

3.162**

Accepted

H2a

EC EA

0.203

0.077

2.384*

Accepted

H2b

EC SN

0.178

0.106

1.942

Rejected

H3

EA PI

0.725

0.063

12.254***

Accepted

H4

SN PI

0.290

0.039

6.308***

Accepted

  1. EC environmental concern, EB environmental belief, EA environmental attitude, SN subjective norm, PI purchase intention
  2. ***p < 0.001, **p < 0.01, *p < 0.05;