International Journal of Interdisciplinary Research
Table 4 Internal consistency and convergent validity: co-creation value
From: A latent approach in the fashion retailing context: segmenting co-creator users
Factor | Indicator | Loading | Robust t-value | Cronbach’s α | Composite reliability | Average variance extracted |
|---|---|---|---|---|---|---|
Factor 1(CV) Personal interaction with the company | CV12 | .918 | 19.121 | .839 | .968 | .874 |
CV13 | .952 | 20.158 | ||||
CV14 | .966 | 20.651 | ||||
CV15 | .947 | 19.108 | ||||
CV16 | .889 | 16.883 | ||||
Factor 2(CV) Help to other people | CV23 | .917 | 23.255 | .839 | .937 | .820 |
CV24 | .946 | 27.343 | ||||
CV25 | .902 | 24.696 | ||||
CV26 | .855 | 20.845 | ||||
Factor 3(CV) Responsible behaviour | CV8 | .843 | 19.321 | .939 | .927 | .832 |
CV9 | .905 | 19.948 | ||||
CV10 | .913 | 19.248 | ||||
CV11 | .912 | 19.421 | ||||
Factor 4(CV) Company advocacy towards other people | CV20 | .784 | 15.830 | .971 | .871 | .726 |
CV21 | .953 | 21.449 | ||||
CV22 | .852 | 19.643 | ||||
Factor 5(CV) Tolerance with the company | CV27 | .720 | 17.497 | .796 | .824 | .810 |
CV28 | .866 | 23.225 | ||||
CV29 | .900 | 24.892 | ||||
Factor 6(CV) Search for information with other people | CV1 | .767 | 19.829 | .908 | .768 | .702 |
CV2 | .784 | 17.170 | ||||
CV3 | .838 | 18.164 | ||||
Factor 7(CV) Information interchange with company | CV4 | .849 | 16.416 | .948 | .900 | .753 |
CV5 | .877 | 17.310 | ||||
CV6 | .869 | 19.672 | ||||
CV7 | .868 | 15.343 | ||||
Factor 8(CV) Feedback with the company | CV17 | .674 | 14.207 | .869 | .701 | .642 |
CV18 | .794 | 15.948 | ||||
CV19 | .801 | 15.605 |