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International Journal of Interdisciplinary Research

Table 5 Discriminant validity of the theoretical construct measures: co-creation value

From: A latent approach in the fashion retailing context: segmenting co-creator users

 

F1(CV)

F2(CV)

F3(CV)

F4(CV)

F5(CV)

F6(CV)

F7(CV)

F8(CV)

F1(CV)

.874

[.421;.669]

[.340;.592]

[.380;.616]

[.339;.599]

[.339;.583]

[.477;.673]

[.242;.482]

F2(CV)

.297

.820

[.788;.912]

[.750;.886]

[.669;.841]

[.521;.741]

[.557;.341]

[.133;.381]

F3(CV)

.217

.722

.832

[.741;.873]

[.604;.796]

[.463;.683]

[.308;.528]

[.130;.374]

F4(CV)

.248

.669

.651

.726

[.628;.812]

[.449;.707]

[.265;.489]

[.117;.349]

F5(CV)

.219

.570

.490

.518

.810

[.653;.879]

[.421;.649]

[.304;.528]

F6(CV)

.212

.398

.328

.316

.546

.702

[.537;.713]

[.272;.500]

F7(CV)

.330

.201

.174

.142

.286

.390

.753

[.345;.561]

F8(CV)

.131

.066

.063

.054

.173

.148

.205

.642

  1. The diagonal represents the AVE; above the diagonal, the 95% confidence interval for the estimated factor correlations is provided; below the diagonal, the shared variance (squared correlations) is represented