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International Journal of Interdisciplinary Research

Table 7 Discriminant validity of the theoretical construct measures: co-creation activities (CA)

From: A latent approach in the fashion retailing context: segmenting co-creator users

 

F1(CA)

F2(CA)

F1(CA)

.699

[.586;.658]

F2(CA)

.386

.589

  1. The diagonal represents the AVE; above the diagonal, the 95% confidence interval for the estimated factor correlations is provided; below the diagonal, the shared variance (squared correlations) is represented