International Journal of Interdisciplinary Research
Table 8 Measured variables: indicators and covariates
From: A latent approach in the fashion retailing context: segmenting co-creator users
Var | Item measured | Category |
|---|---|---|
I N D I C A T O R S | CO-CREATION VALUES (CV): F1: personal interaction F2: help to other people F3: responsible behaviour F4: business advocacy F5: tolerance with the company/brand F6: search for information F7: information interchange with the company/brand F8: feedback with the company/brand CO-CREATION ACTIVITIES (CA): F1: direct co-participation with the company/brand F2: co-participation with other people ENGAGEMENT with the company/brand SATISFACTION with the co-creation process INTENTION TO CONTINUE ACTIVELY CO-CREATING | Seven-point Likert scale (from strongly disagree to strongly agree) |
C O V A R I A T E S | Gender | Man Woman |
Age | < 18 18–25 26–40 41–65 > 65 | |
Level of education | Primary school Secondary school High school Professional school University Master/postgraduate course Doctorate | |
Work situation | Student Candidate for a public position Self-employed Employee Housewife Retired Unemployed | |
Marital status | Single Married With partner Divorced/separated Widow/widower | |
Income | Without income Far below that number Close to that number Above that number Well above that number |