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International Journal of Interdisciplinary Research

Table 2 Heterotrait–monotrait (HTMT) ratio

From: From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective

 

SA

NT

PD

IS

OR

PU

PI

SA

       

NT

0.257

      

PD

0.056

0.070

     

IS

0.380

0.061

0.520

    

OR

0.319

0.092

0.580

0.682

   

PU

0.114

0.442

0.426

0.188

0.203

  

PI

0.230

0.203

0.477

0.457

0.564

0.386

 
  1. SA Salespeople’s Assistance, NT Need for Touch, PD Product Demonstration, IS Interaction with the Seller, OR Other Viewers’ Reviews, PU Product Uncertainty, PI Purchase Intention, The HTMT ratio also presents that all values do not exceed the threshold values of 0.90 (Hair et al., 2017)