Fashion and Textiles is affiliated with The Korean Society of Clothing and Textiles
How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value
This study explores the roles of vividness and interactivity—two technological dimensions of virtual reality mediums—for consumers’ approach intention toward immersive virtual reality stores. In addition to te...
Citation: Fashion and Textiles 2019 6:12