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Apparel customization,Need for uniqueness,Self-promotion,Social identity,Moderating effects,Gender,Psychological needs
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https://doi.org/10.1186/s40691-019-0175-3
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Fashion and Textiles, https://doi.org/10.1186/s40691-019-0175-3
Apparel customization
Need for uniqueness
Self-promotion
Social identity
Moderating effects
Gender
Psychological needs
Psychogenic antecedents and apparel customization: moderating effects of gender
Su-kyung Seo
Chunmin Lang
10.1186/s40691-019-0175-3
2010-04-23
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