Table 2 Factor analysis of scales

Expectation of competition

I expect to compete with other customers in line.

.865

5.168

51.677

.864

I mind the actions of other customers in line.

.853

I feel I will compete to purchase a specific product with other customers in line.

.784

(51.677)

I feel I must run into the store when the wait is over.

.741

Level of excitement

I am excited with the thought of entering the store soon.

.861

1.719

17.194

.928

I am thrilled with the thought of entering the store soon.

.868

(68.871)

I feel passionate about the thought of entering the store soon.

.839

Purchase intention

I will recommend a product in this store to others.

.869

1.024

10.236

.875

I will purchase a product in this store.

.838

(79.107)

I have the intention to purchase a product in this store.

.825