Table 1 Confirmatory factor analysis

Past recycling behavior

.98

.98

 In the past 3 months, I engaged in product reuse and recycling (Not at all—very many times)

.913

 How often have you done product reuse and recycling in the past 3 months? (Never—frequently)

.945

 During the past year, I have engaged in product reuse and recycling (Never—frequently)

.951

Environmental concern (Strongly disagree—strongly agree)

.92

.93

 I am very concerned about the environment

.848

 Humans are severely abusing the environment

.869

 I would be willing to reduce my consumption to help protect the environment

.842

 Major political change is necessary to protect the natural environment

.770

 Anti-pollution laws should be enforced more strongly

.841

Anticipated guilt (Strongly disagree—strongly agree)

.92

.92

 Because I am not politically more engaged in environment protection activities, I feel guilty

.913

 Because I do not give up more things I do to protect the environment, I feel guilty

.945

 Because I pollute the environment, I feel guilty

.801

Green apparel shopping behavior (Strongly disagree—strongly agree)

.73

.72^a

 I buy of environmentally friendly apparel products whenever possible

.752

 I buy of organic apparel product made from recycled materials whenever possible

.763