Skip to main content

International Journal of Interdisciplinary Research

Table 2 Negative CEO and CSR reputation means for initial and post brand attitude and purchase intention

From: The impact of corporate reputation on brand attitude and purchase intention

  Brand attitude t df Purchase intention t df
Initial Post Initial Post
Negative CEO reputation 4.41 (1.24) 3.36 (1.46) 9.17*** 105 3.98 (1.83) 3.23 (1.76) 6.64*** 105
Negative CSR reputation 4.75 (1.30) 3.47 (1.69) 10.56*** 105 4.66 (1.68) 3.43 (1.74) 8.65*** 105
  1. Standard deviations appear in parentheses below means
  2. p ≤ .05; ** p ≤ .01; *** p ≤ .001