International Journal of Interdisciplinary Research
Table 2 Negative CEO and CSR reputation means for initial and post brand attitude and purchase intention
From: The impact of corporate reputation on brand attitude and purchase intention
| Â | Brand attitude | t | df | Purchase intention | t | df | ||
|---|---|---|---|---|---|---|---|---|
Initial | Post | Initial | Post | |||||
Negative CEO reputation | 4.41 (1.24) | 3.36 (1.46) | 9.17*** | 105 | 3.98 (1.83) | 3.23 (1.76) | 6.64*** | 105 |
Negative CSR reputation | 4.75 (1.30) | 3.47 (1.69) | 10.56*** | 105 | 4.66 (1.68) | 3.43 (1.74) | 8.65*** | 105 |