International Journal of Interdisciplinary Research
Table 4 Multiple regression analysis accessing moderating effect of the types of corporate reputation
From: The impact of corporate reputation on brand attitude and purchase intention
| Â | Model 1 Post purchase intention | Model 2 Post purchase intention | ||
|---|---|---|---|---|
B | t | B | t | |
Initial purchase intention | .729*** | 14.877 | .878*** | 5.798 |
Type of reputation | −.081 | −1.644 | −.080 | −1.627 |
Purchase intention × type |  |  | −.157 | −1.040 |
R 2 | .516 | Â | .518 | Â |
F | 111.38*** | Â | 74.64*** | Â |