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International Journal of Interdisciplinary Research

Table 4 Multiple regression analysis accessing moderating effect of the types of corporate reputation

From: The impact of corporate reputation on brand attitude and purchase intention

  Model 1
Post purchase intention
Model 2
Post purchase intention
B t B t
Initial purchase intention .729*** 14.877 .878*** 5.798
Type of reputation −.081 −1.644 −.080 −1.627
Purchase intention × type    −.157 −1.040
R 2 .516   .518  
F 111.38***   74.64***  
  1. The reference group for the type of reputation is CEO reputation; The focal group for the type of reputation is CSR reputation
  2. p ≤ .05; ** p ≤ .01; *** p ≤ .001