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International Journal of Interdisciplinary Research

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Table 2 Correlation coefficients among factors

From: Factors influencing consumers’ purchase intention of green sportswear

  Mean SD Expectation Perception SN PBC Attitude PI
Expectation 5.62 1.03      
Perception 5.86 .90 .510**     
SN 4.12 1.29 .323** .244**    
PBC 4.37 1.56 .244** .210** .397**   
Attitude 6.02 1.07 .515** .397** .395** .230**  
PI 4.89 1.44 .492** .333** .520** .309** .621**
AVE    .672 .611 .643 .825 .751 .902
  1. SN subjective norm, PBC perceived behavioral control, PI purchase intention, SD standard deviation, AVE average variance extracted
  2. ** p < .01