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International Journal of Interdisciplinary Research

Table 2 Correlation coefficients among factors

From: Factors influencing consumers’ purchase intention of green sportswear

 

Mean

SD

Expectation

Perception

SN

PBC

Attitude

PI

Expectation

5.62

1.03

     

Perception

5.86

.90

.510**

    

SN

4.12

1.29

.323**

.244**

   

PBC

4.37

1.56

.244**

.210**

.397**

  

Attitude

6.02

1.07

.515**

.397**

.395**

.230**

 

PI

4.89

1.44

.492**

.333**

.520**

.309**

.621**

AVE

  

.672

.611

.643

.825

.751

.902

  1. SN subjective norm, PBC perceived behavioral control, PI purchase intention, SD standard deviation, AVE average variance extracted
  2. ** p < .01