International Journal of Interdisciplinary Research
From: Factors influencing consumers’ purchase intention of green sportswear
Mean | SD | Expectation | Perception | SN | PBC | Attitude | PI | |
---|---|---|---|---|---|---|---|---|
Expectation | 5.62 | 1.03 | – | |||||
Perception | 5.86 | .90 | .510** | – | ||||
SN | 4.12 | 1.29 | .323** | .244** | – | |||
PBC | 4.37 | 1.56 | .244** | .210** | .397** | – | ||
Attitude | 6.02 | 1.07 | .515** | .397** | .395** | .230** | – | |
PI | 4.89 | 1.44 | .492** | .333** | .520** | .309** | .621** | – |
AVE | .672 | .611 | .643 | .825 | .751 | .902 |