International Journal of Interdisciplinary Research
Table 3 Hypothesis test results and mediation results between two different consumer groups
From: Factors influencing consumers’ purchase intention of green sportswear
Hypothesis and moderation | Result | |||
|---|---|---|---|---|
G1 (N = 134) | G2 (N = 408) | |||
P value | Z value | P value | Z value | |
H1a: expectation → attitude | Supported*** | Supported*** | ||
H1b: expectation → PI | Not supported | Supported*** | ||
M1: expectation → attitude → PI | Fully supported | .001 | Partially supported | .001 |
H2a: perception → attitude | Not supported | Supported*** | ||
H2b: perception → PI | Not supported | Not supported | ||
M2: perception → attitude → PI | Not supported | .614 | Fully supported | .001 |
H3a: SN → attitude | Supported*** | Supported*** | ||
H3b: SN → PBC | Supported*** | Supported*** | ||
H3c: SN → PI | Supported*** | Supported*** | ||
M3: SN → attitude → PI | Partially supported | .011 | Partially supported | .001 |
H4a: PBC → attitude | Not supported | Not supported | ||
H4b: PBC → PI | Not supported | Supported* | ||
M4: PBC → attitude → PI | Not supported | .771 | Not supported | .083 |
H5: attitude → PI | Supported*** | Supported*** | ||