Skip to main content

International Journal of Interdisciplinary Research

Table 4 Standardized coefficients of direct, indirect, and total effects

From: Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

  Direct effects estimate Indirect effects estimate Total effects estimate
Price discounts → perceived savings .44** .30** .73**
Price discounts → perceived quality − .24** .28** .04
Price discounts → affect .54** .00 .54**
Price discounts → perceived value .00 .49** .49**
Affect → perceived savings .55** .00 .55**
Affect → perceived quality .51** .00 .51**
Affect → perceived value .19* .47** .67**
Perceived savings → perceived value .46** .00 .46**
Perceived quality → perceived value .42** .00 .42**
Perceived value → purchase intentions .92** .00 .92**
  1. * p ≤ .05, ** p ≤ .01