International Journal of Interdisciplinary Research
Table 1 Analysis of the products
From: Re-birthed fashion handbags as a collaborative design project
Style no. Stock images | Problem analysis of the product |
|---|---|
Consumer review | |
Suggestions | |
1_ D1
| <Problem analysis of the product> It has an inconvenient clasp It is too heavy The front cover is too long and the inside cover panel is too high The fabric and colour are not gorgeous enough for the price |
<Consumer review_26-year-old woman> The clasp is not gorgeous and is inconvenient The fabric is ugly and does not fit with the brand concept The colour is awful Having just one way to open it is not good The inside packing area should be divided The size of the bag is unuseful | |
<Suggestions> Add an opening zipper instead of a button for easy opening Modify the bag type to a tote bag or clutch because of the heavy fabric | |
2_ D2
| <Problem analysis of the product> The fabric is rare The handle length is unuseful The inside lining is tacky and there is no inside pocket What is the end use of this bag? |
<Consumer review_28-year-old woman> It looks like a fruit case and ice box, not a bag The fabric is so strange The size of the bag is such an embarrassment The shape of the bag is so funny | |
<Suggestion> Remove the handles and modify the bag type, as, for example, a clutch or key holder Modify to the new shape of the bag design | |
3_D3
| <Problem analysis of the product> The handles are tacky The details are not gorgeous |
<Consumer review_27-year-old woman> It is good for a daily bag but the colour is problematic The Inside needs a partition <Consumer review_25-year-old woman> It seems the handles are weak The handles are unpopular and not strong | |
<Suggestion> Fix the square shape of the bag Add gorgeous details and change the handle design | |
4_ D4
| <Problem analysis of the product> Imbalance between handle and bag Pattern of the cover and black colour do not match Pattern motifs on the bag cover are not luxurious Shoulder strap is rare and does not match the body of the bag |
<Consumer review_27-year-old woman> The fabric textile pattern motifs on the cover are too strong The details do not match one another The bag is too fancy for young girls | |
<Suggestion> Remove the cover and modify the bag type to a new design Add gorgeous details | |
5_ D5
| <Problem analysis of the product> Unconvinced about the opening button Body fabric is so tacky and out of fashion Lack of detail Need to design an upgrade for consumers as a men’s bag Weak top handle |
<Consumer review_40-year-old man> Looks like a woman’s backpack Too expensive Not good quality The size of the bag is ambiguous The design has no attractive points | |
<Suggestion> Need to change to a woman’s tote bag design Modify the size for new item Reinterpret the target age and gender for the design | |
6_D6
| <Problem analysis of the product> The target age-groups of the bag are ambiguous Shoulder straps are very weak and uncomfortable Opening parts are uncomfortable and impractical Inside partition should be added Inside space is not useful |
<Consumer review_40-year-old woman> The zipper on the opening is uncomfortable Too heavy as a backpack Inside space of the bag is too practical and needs a partition for notebook space The colour is rare Is it for men or women? | |
<Suggestion> It needs a specific target age Change the opening zipper to a button-type detail | |
7_ D7
| <Problem analysis of the product> Hand grip and shoulder string are rare and do not match the body This design is out of fashion |
<Consumer review_45-year-old woman> Shoulder strap is rare Fabric is too weak and easy to tear It does not match with the brand image and is not gorgeous The colour and fabric are awful | |
<Suggestion> Such a light fabric bag will be well matched to a sports bag Modify the design with a focus on the specific fabric |
