International Journal of Interdisciplinary Research
Table 3 Effects of socially responsible consumption on consumer responses
From: Consumer responses to company disclosure of socially responsible efforts
Dependent variables | Independent variables | Std. β | t value | Adjusted R2 | F value |
|---|---|---|---|---|---|
Persuasiveness | Firm’s behavior | .42 | 10.35*** | .39 | 91.00*** |
Cause-related products | .03 | .87 | |||
Small businesses | .03 | .84 | |||
Geographic origin | .-03 | − .67 | |||
Consumption volume | .25 | 6.23*** | |||
Trust | Firm’s behavior | .07 | 1.39 | .13 | 23.04*** |
Cause-related products | .14 | 3.54*** | |||
Small businesses | .07 | 1.55 | |||
Geographic origin | .13 | 2.63** | |||
Consumption volume | .08 | 1.68 | |||
Future usage intention | Firm’s behavior | .36 | 8.78*** | .38 | 86.81*** |
Cause-related products | .00 | .01 | |||
Small businesses | .03 | .83 | |||
Geographic origin | .01 | − .26 | |||
Consumption volume | .31 | 7.55*** | |||
Purchase intention | Firm’s behavior | .02 | .38 | .09 | 14.65*** |
Cause-related products | .06 | 1.50 | |||
Small businesses | .09 | 1.97 | |||
Geographic origin | .11 | 2.21* | |||
Consumption volume | .11 | 2.14* |