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International Journal of Interdisciplinary Research

Table 1 Confirmatory factor analysis results (n = 302)

From: Understanding the attitudes toward sunless tanning product use: implication of tanning product consumption

Construct/indicator

Standardized estimate

t-value

α

CR

AVE

ξ1 Body surveillance

  

0.82

0.92

0.74

I rarely think about how I look

0.81a

   

I rarely compare how I look with how other people look

0.87

16.89***

   

I rarely worry about how I look to other people

0.77

14.92***

   

I am more concerned with what my body can do than how it looks

0.73

14.70***

   

ξ2 Social ostracism

  

0.92

0.88

0.66

In general, others treat me as if I am invisible

0.81a

   

In general, others look through me as if I do not exist

0.90

21.50***

   

In general, others have ignored my greetings when we are walking by one another

0.83

22.24***

   

In general, others ignore me.

0.90

20.91***

   

η1 Cutaneous body image dissatisfaction

  

0.93

0.94

0.84

I like the overall appearance of my skina

0.90a

   

I like my complexion or overall color of my skina

0.94

28.41***

   

I like the appearance of the skin of my facea

0.90

27.97***

   

η2 Perceived tanning attractiveness

  

0.83

0.89

0.73

I tan because it makes me more attractive

0.88a

   

I tan because it makes me look better

0.75

15.41***

   

I tan because it makes me more confident in my appearance

0.87

23.75***

   

η3 Perceived tanning physical fitness

  

0.88

0.89

0.67

A tan gives my body the appearance of having more muscle tone

0.82a

   

A tan helps me look like I’m in good physical shape

0.65

11.35***

   

I tan because it helps me look in shape

0.92

27.29***

   

I look like I have less fat on my body when I am tan

0.88

24.93***

   

η4 Positive attitudes toward sunless tanning products

  

0.91

0.95

0.83

It is important to me that I use the tanning products that achieve a tan of desired color

0.90a

   

It is important to me that I use the tanning products of which the texture is desirable

0.92

32.15***

   

It is important to me that I use the tanning products that last long

0.91

31.62***

   

It is important to me that I use the tanning products of which the quality is high

0.85

24.96***

   
  1. CR composite reliability, AVE average variance extracted
  2. First λ path was set to 1, therefore, no t-values are given; * p < .05; ** p < .01; and *** p < .001
  3. aIndicates reverse-coded item