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International Journal of Interdisciplinary Research

Table 1 Confirmatory factor analysis results (n = 302)

From: Understanding the attitudes toward sunless tanning product use: implication of tanning product consumption

Construct/indicator Standardized estimate t-value α CR AVE
ξ1 Body surveillance    0.82 0.92 0.74
I rarely think about how I look 0.81a    
I rarely compare how I look with how other people look 0.87 16.89***    
I rarely worry about how I look to other people 0.77 14.92***    
I am more concerned with what my body can do than how it looks 0.73 14.70***    
ξ2 Social ostracism    0.92 0.88 0.66
In general, others treat me as if I am invisible 0.81a    
In general, others look through me as if I do not exist 0.90 21.50***    
In general, others have ignored my greetings when we are walking by one another 0.83 22.24***    
In general, others ignore me. 0.90 20.91***    
η1 Cutaneous body image dissatisfaction    0.93 0.94 0.84
I like the overall appearance of my skina 0.90a    
I like my complexion or overall color of my skina 0.94 28.41***    
I like the appearance of the skin of my facea 0.90 27.97***    
η2 Perceived tanning attractiveness    0.83 0.89 0.73
I tan because it makes me more attractive 0.88a    
I tan because it makes me look better 0.75 15.41***    
I tan because it makes me more confident in my appearance 0.87 23.75***    
η3 Perceived tanning physical fitness    0.88 0.89 0.67
A tan gives my body the appearance of having more muscle tone 0.82a    
A tan helps me look like I’m in good physical shape 0.65 11.35***    
I tan because it helps me look in shape 0.92 27.29***    
I look like I have less fat on my body when I am tan 0.88 24.93***    
η4 Positive attitudes toward sunless tanning products    0.91 0.95 0.83
It is important to me that I use the tanning products that achieve a tan of desired color 0.90a    
It is important to me that I use the tanning products of which the texture is desirable 0.92 32.15***    
It is important to me that I use the tanning products that last long 0.91 31.62***    
It is important to me that I use the tanning products of which the quality is high 0.85 24.96***    
  1. CR composite reliability, AVE average variance extracted
  2. First λ path was set to 1, therefore, no t-values are given; * p < .05; ** p < .01; and *** p < .001
  3. aIndicates reverse-coded item