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International Journal of Interdisciplinary Research

Table 2 Correlation between SAM measures and agreement with product attributes as reasons to choose a particular bra as favorite

From: Aesthetic and functional bra attributes as emotional triggers

Functional attributes A V D Aesthetic attributes A V D
Closure type .14 − .07 .16* Prints .28** − .31** .38**
Wings reinforcement − .24** .20** .33** Tissue/texture .06 − .09 .30**
Underwire .18* − .50** .19* Cleavage Shape .12 .48** .27**
Underband width − .06 − .14 .20** Embroidery .59** − .54** − .26**
Band width − .49** .43** .27** Filling − .10 − .14 .12
Straps − .14 .08 .38** Push up − .01 − .06 .15*
Model .16* − .32** .27** Color .05 − .35** .50**
  1. A Arousal; V Valence; D Dominance
  2. ** p < .001 and * p < .05