International Journal of Interdisciplinary Research
Table 2 Correlation between SAM measures and agreement with product attributes as reasons to choose a particular bra as favorite
From: Aesthetic and functional bra attributes as emotional triggers
Functional attributes | A | V | D | Aesthetic attributes | A | V | D |
|---|---|---|---|---|---|---|---|
Closure type | .14 | − .07 | .16* | Prints | .28** | − .31** | .38** |
Wings reinforcement | − .24** | .20** | .33** | Tissue/texture | .06 | − .09 | .30** |
Underwire | .18* | − .50** | .19* | Cleavage Shape | .12 | .48** | .27** |
Underband width | − .06 | − .14 | .20** | Embroidery | .59** | − .54** | − .26** |
Band width | − .49** | .43** | .27** | Filling | − .10 | − .14 | .12 |
Straps | − .14 | .08 | .38** | Push up | − .01 | − .06 | .15* |
Model | .16* | − .32** | .27** | Color | .05 | − .35** | .50** |