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International Journal of Interdisciplinary Research

Table 4 Linear regression using product attractiveness and SAM scores to predict agreement levels with each of the functional and aesthetic design attributes of the product being the reason to choose particular bra as favorite

From: Aesthetic and functional bra attributes as emotional triggers

Predictors

Functional attributes

Closure type

Wings reinforcement

Underwire

Underband width

Band width

Straps

Model

β

t

β

t

β

t

β

t

β

t

β

t

β

t

(Constant)

 

4.34**

 

1.80

 

6.35**

 

2.30*

 

.17

 

− .49

 

3.53*

Attractiveness

.49

5.58**

.30

3.45*

− .04

− .56

− .32

− 3.69**

.13

1.61

− .01

− .15

− .13

− 1.58

Arousal

.01

.07

− .14

− 1.55

− .15

− 1.78

− .06

− .66

− .29

− 3.47*

.12

1.27

.10

1.15

Valence

− .36

− 3.57**

− .10

− .99

− .58

− 6.37**

− .06

− .59

.20

2.09*

.07

.67

− .28

− 3.01*

Dominance

− .11

− 1.47

.12

1.49

.23

3.35*

.36

4.66**

.11

1.58

.40

5.06**

.37

5.10**

R2

.15

.13

.31

.15

.28

.13

.26

F

8.91**

7.76**

21.72**

8.65**

18.51**

7.72**

17.09**

 

Aesthetic attributes

Prints

Tissue/texture

Cleavage shape

Embroidery

Filling

Push up

Color

β

t

β

t

β

t

β

t

β

t

β

t

β

t

(Constant)

 

5.80**

 

2.73*

 

10.08**

 

4.81**

 

4.36

 

.18

 

2.34*

Attractiveness

.55

7.80**

− .04

− .46

− .01

− .17

− .27

− 3.75**

.00

.03

− .17

− 1.80

.08

1.03

Arousal

− .06

− .81

.02

.19

− .36

− 4.46**

.32

4.28**

− .22

− 2.27*

.14

1.45

− .01

− .08

Valence

− .68

− 8.36**

− .15

− 1.42

− .69

− 7.58**

− .18

− 2.17*

− .35

− 3.33*

.15

1.326

− .43

− 5.02**

Dominance

.15

2.35*

.26

3.22*

.17

2.42*

− .09

− 1.31

.11

1.40

.10

1.144

.48

7.30**

R2

.45

.07

.32

.41

.07

.01

.40

F

37.31**

4.58*

22.29**

33.01**

4.56*

1.32

30.98**

  1. p < .10 and ** p < .001 and * p < .05