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International Journal of Interdisciplinary Research

Table 4 Linear regression using product attractiveness and SAM scores to predict agreement levels with each of the functional and aesthetic design attributes of the product being the reason to choose particular bra as favorite

From: Aesthetic and functional bra attributes as emotional triggers

Predictors Functional attributes
Closure type Wings reinforcement Underwire Underband width Band width Straps Model
β t β t β t β t β t β t β t
(Constant)   4.34**   1.80   6.35**   2.30*   .17   − .49   3.53*
Attractiveness .49 5.58** .30 3.45* − .04 − .56 − .32 − 3.69** .13 1.61 − .01 − .15 − .13 − 1.58
Arousal .01 .07 − .14 − 1.55 − .15 − 1.78 − .06 − .66 − .29 − 3.47* .12 1.27 .10 1.15
Valence − .36 − 3.57** − .10 − .99 − .58 − 6.37** − .06 − .59 .20 2.09* .07 .67 − .28 − 3.01*
Dominance − .11 − 1.47 .12 1.49 .23 3.35* .36 4.66** .11 1.58 .40 5.06** .37 5.10**
R2 .15 .13 .31 .15 .28 .13 .26
F 8.91** 7.76** 21.72** 8.65** 18.51** 7.72** 17.09**
  Aesthetic attributes
Prints Tissue/texture Cleavage shape Embroidery Filling Push up Color
β t β t β t β t β t β t β t
(Constant)   5.80**   2.73*   10.08**   4.81**   4.36   .18   2.34*
Attractiveness .55 7.80** − .04 − .46 − .01 − .17 − .27 − 3.75** .00 .03 − .17 − 1.80 .08 1.03
Arousal − .06 − .81 .02 .19 − .36 − 4.46** .32 4.28** − .22 − 2.27* .14 1.45 − .01 − .08
Valence − .68 − 8.36** − .15 − 1.42 − .69 − 7.58** − .18 − 2.17* − .35 − 3.33* .15 1.326 − .43 − 5.02**
Dominance .15 2.35* .26 3.22* .17 2.42* − .09 − 1.31 .11 1.40 .10 1.144 .48 7.30**
R2 .45 .07 .32 .41 .07 .01 .40
F 37.31** 4.58* 22.29** 33.01** 4.56* 1.32 30.98**
  1. p < .10 and ** p < .001 and * p < .05