Table 2 Correlation Analysis among the Key Variables

Fashion innovativeness

(29.03)

Fashion opinion leadership

.65**

(34.73)

Internet use for apparel shopping

.42**

.45**

(35.36)

Interest in online co-design involvement

.38**

.26

40**

(63.06)

Brand Commitment

.47**

.60*

.46**

.18

(45.96)

Mean

2.62

2.73

1.73

2.56

2.72

Standard deviation

.75

.82

.82

1.10

.94