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International Journal of Interdisciplinary Research

Table 4 The result of principal factor analysis for purchase intention

From: Effects of fashion vlogger attributes on product attitude and content sharing

Factor name Item Eigen-value Variance explained % (cumulative variance %) Cronbach’s α
Purchase intention I would like to use the products that have been exposed on the video 3.164 79.104 (79.104) .908
I am willing to purchase the exposed products on video
This video will help you make a purchase decision
If the price is similar, I will buy the product exposed on the video