International Journal of Interdisciplinary Research
Table 4 The result of principal factor analysis for purchase intention
From: Effects of fashion vlogger attributes on product attitude and content sharing
Factor name | Item | Eigen-value | Variance explained % (cumulative variance %) | Cronbach’s α |
|---|---|---|---|---|
Purchase intention | I would like to use the products that have been exposed on the video | 3.164 | 79.104 (79.104) | .908 |
I am willing to purchase the exposed products on video | ||||
This video will help you make a purchase decision | ||||
If the price is similar, I will buy the product exposed on the video |