International Journal of Interdisciplinary Research
Table 1 Demographic characteristics of participants (n = 446)
From: The effect of social connectedness on consumer adoption of social commerce in apparel shopping
Participant characteristics | Frequency | Percent (%) |
|---|---|---|
Gender | ||
 Male | 109 | 24.5 |
 Female | 335 | 75.5 |
Age | ||
 18–24 | 440 | 98.7 |
 25–29 | 2 | .4 |
 30–34 | 4 | .9 |
Ethnicity | ||
 Native American Black or African American | 6 | 1.3 |
 Asian American | 13 | 2.9 |
 Hispanic or Latino | 11 | 2.5 |
 Caucasian or European | 24 | 5.4 |
 American | 375 | 84.3 |
 Two or more races | 10 | 2.2 |
 Other | 6 | 1.3 |
Annual income | ||
 $0–24,999 | 58 | 13.1 |
 $25,000–49,999 | 52 | 11.7 |
 $50,000–74,999 | 57 | 12.8 |
 $75,000–99,999 | 73 | 16.4 |
 $100,000 or more | 204 | 45.9 |