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International Journal of Interdisciplinary Research

Table 1 Demographic characteristics of participants (n = 446)

From: The effect of social connectedness on consumer adoption of social commerce in apparel shopping

Participant characteristics Frequency Percent (%)
Gender
 Male 109 24.5
 Female 335 75.5
Age
 18–24 440 98.7
 25–29 2 .4
 30–34 4 .9
Ethnicity
 Native American Black or African American 6 1.3
 Asian American 13 2.9
 Hispanic or Latino 11 2.5
 Caucasian or European 24 5.4
 American 375 84.3
 Two or more races 10 2.2
 Other 6 1.3
Annual income
 $0–24,999 58 13.1
 $25,000–49,999 52 11.7
 $50,000–74,999 57 12.8
 $75,000–99,999 73 16.4
 $100,000 or more 204 45.9