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International Journal of Interdisciplinary Research

Table 3 Results of CFA and reliability test for variables (n = 446)

From: The effect of social connectedness on consumer adoption of social commerce in apparel shopping

Constructs Scale items Factor loading Cronbach’s alpha CRa
Social connected-ness I feel close to people on social media .59 .79 .80
I see social media friends as friendly and approachable .55
I feel understood by the people .62
I know when I am on social media  
I am able to relate to my social media friends .66
I find myself actively involved in social media friend’s lives .66
I am able to connect with other people on social media .55
My social media friends feel like family .58
Perceived ease of use Use of social commerce   .83 .84
  Is clear and understandable .70
 Does not require a lot of mental effort .68
 Is easy for me to become skillful .71
 At shopping for fashion products  
 Allows me to shop the way I want to .72
 Is easy to learn .75
Perceived usefulness Use of social commerce   .89 .89
 Increases my productivity .84
 In shopping for fashion products  
 Enhances my effectiveness .90
 In shopping for fashion products  
 Useful in shopping for fashion products .80
 Improves my shopping skills .73
 For fashion products  
Perceived enjoyment Shopping for fashion products through social commerce is   .93 .94
 Entertaining .84
 Enjoyable .89
 Interesting .80
 Fun .89
 Exciting .83
 Appealing .79
Attitudes towards social commerce When I shop for fashion products, social commerce is   .94 .94
 Appealing .88
 Good .88
 Pleasant .87
 Favorable .82
 Likeable .87
Intentions to adopt social commerce I intend to buy fashion products through social commerce .79 .93 .94
I’d be willing to buy fashion products through social commerce .84
I’d be willing to recommend my friends to buy fashion products through social commerce .85
I would visit social commerce to buy fashion products again .91
In the future, I would be very likely to shop using social commerce for fashion products .87
  1. aComposite reliability (CR): above the .70 minimum value is recommended (Hair et al. 2006)