Table 3 Results of CFA and reliability test for variables (n = 446)

Social connected-ness

I feel close to people on social media

I see social media friends as friendly and approachable

I feel understood by the people

I know when I am on social media

I am able to relate to my social media friends

I find myself actively involved in social media friend’s lives

I am able to connect with other people on social media

My social media friends feel like family

Perceived ease of use

Use of social commerce

  Is clear and understandable

 Does not require a lot of mental effort

 Is easy for me to become skillful

 At shopping for fashion products

 Allows me to shop the way I want to

 Is easy to learn

Perceived usefulness

Use of social commerce

 Increases my productivity

 In shopping for fashion products

 Enhances my effectiveness

 In shopping for fashion products

 Useful in shopping for fashion products

 Improves my shopping skills

 For fashion products

Perceived enjoyment

Shopping for fashion products through social commerce is

 Entertaining

 Enjoyable

 Interesting

 Fun

 Exciting

 Appealing

Attitudes towards social commerce

When I shop for fashion products, social commerce is

 Appealing

 Good

 Pleasant

 Favorable

 Likeable

Intentions to adopt social commerce

I intend to buy fashion products through social commerce

I’d be willing to buy fashion products through social commerce

I’d be willing to recommend my friends to buy fashion products through social commerce

I would visit social commerce to buy fashion products again

In the future, I would be very likely to shop using social commerce for fashion products