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Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 Discriminant and convergent validity of constructs

From: Factors affecting the fashion purchase decision-making of single Koreans

 

1

2

3

4

5

6

7

1. Private self-consciousness

       

2. Public self-consciousness

0.34

      

3. Extroverted search

0.15

0.13

     

4. Introverted search

0.45

0.37

0.10

    

5. Self-determination

0.27

0.06

0.06

0.36

   

6. Non-self-determination

0.05

0.28

0.47

0.10

0.00

  

7. Post-purchase satisfaction

0.36

0.17

0.11

0.34

0.40

0.07

 

AVE

0.57

0.59

0.48

0.52

0.51

0.46

0.67

  1. The numbers below the diagonal are the squared correlation coefficients between the variables
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