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International Journal of Interdisciplinary Research

Table 3 Discriminant and convergent validity of constructs

From: Factors affecting the fashion purchase decision-making of single Koreans

  1 2 3 4 5 6 7
1. Private self-consciousness        
2. Public self-consciousness 0.34       
3. Extroverted search 0.15 0.13      
4. Introverted search 0.45 0.37 0.10     
5. Self-determination 0.27 0.06 0.06 0.36    
6. Non-self-determination 0.05 0.28 0.47 0.10 0.00   
7. Post-purchase satisfaction 0.36 0.17 0.11 0.34 0.40 0.07  
AVE 0.57 0.59 0.48 0.52 0.51 0.46 0.67
  1. The numbers below the diagonal are the squared correlation coefficients between the variables