International Journal of Interdisciplinary Research
Table 4 Results of the one-way ANOVA analysis
Stage | Mean (S.D) | F-value | Prob. | |
|---|---|---|---|---|
Luxury (n = 103) | Sports (n = 109) | |||
Attention | 3.052 (0.905) | 3.844 (0.649) | 54.128 | 0.000 |
Interest | 3.003 (0.897) | 3.584 (0.726) | 26.988 | 0.000 |
Desire | 2.877 (0.903) | 3.517 (0.790) | 30.238 | 0.000 |
Search | 2.959 (0.888) | 3.534 (0.803) | 24.578 | 0.000 |
Action | 3.080 (0.734) | 3.500 (0.677) | 18.728 | 0.000 |
Share | 3.016 (0.909) | 3.526 (0.757) | 19.778 | 0.000 |