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International Journal of Interdisciplinary Research

Table 4 Results of the one-way ANOVA analysis

From: Digital atmosphere of fashion retail stores

Stage Mean (S.D) F-value Prob.
Luxury (n = 103) Sports (n = 109)
Attention 3.052 (0.905) 3.844 (0.649) 54.128 0.000
Interest 3.003 (0.897) 3.584 (0.726) 26.988 0.000
Desire 2.877 (0.903) 3.517 (0.790) 30.238 0.000
Search 2.959 (0.888) 3.534 (0.803) 24.578 0.000
Action 3.080 (0.734) 3.500 (0.677) 18.728 0.000
Share 3.016 (0.909) 3.526 (0.757) 19.778 0.000