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International Journal of Interdisciplinary Research

Table 2 Evidence of craftivism concepts through maker–wearer in vivo codes

From: Unifying yet dividing: voices of pussyhat maker–wearers who participated in the 2017 Women’s Marches

Respondents described the activity of pussy hat making and wearing for the purpose of…

Concept

In vivo code

Location of March

Age

Resist injustice

It is a pussy hat representing and in defiance of the President's previous comment

Chicago

53

I have been knitting hats for friends as my way to promote the cause

Washington, D.C

58

You can’t grab this. We now call ourselves the resistance

Boston

57

It’s a protest of trumps crude remarks about women

Columbus, OH

63

It was part of my protest ‘uniform.’ People wore it to make a statement, to assert power in a word and consequently reclaim power that 45 tries to take away from women

Boston

46

That women will band together to protect each other from injustice and harm

Washington, D.C.

36

Make individual voices stronger

I feel strongly that the new president and those who he surrounds himself with are anti women and I want women’s voices to be heard

Madison, WI

73

Women’s rights and to remind the president we cannot be ignored simply because we did not vote for him

Washington, D.C.

47

I wanted to show the new administration that I was watching and would not be silent

Washington, D.C.

64

Community building with like-minded people

Solidarity with all other women

New York City

47

[The pussyhat is a] cheeky and humorous comment about the sexism and misogyny of our current President; plus an “in solidarity” kind of statement with other groups

Washington, D.C.

50

I’m a stay home mom but left the babies at home with my husband and met up with 4 girlfriends from my previous job. We met up with even more friends at the march

Denver

44

Solidarity, mostly! I needed a hat because it was cold. I wanted a hat that would add to the sea of pink on the national mall

Washington, D.C.

40

Cope with negative life occurrences

Like so many women, I am a maker and the symbolism of taking traditional women’s work to flip DT’s lewd comments was perfect

Denver

44

Pussy I think is an attempt at a proud reclaiming of a word that is often used in a derogatory manner

Washington, D.C.

21

Pussy grabs back!

Washington, D.C.

52

Emblematic of women will not be negatively defined by a word used pejoratively

Washington, D.C.

46

To let the world know that women can be powerful too and to recapture the word for our purpose

Washington, D.C.

64

women owning the word pussy

Washington, D.C.

53

Focus on positive future

I marched because I needed to give hope to others at risk, even when I felt little hope myself in the face of the powers of greed and viciousness that currently prevail

Santa Fe, NM

58

So women and men do not suffer from women losing what women before us have worked so hard to get

Chicago

53

To stand up for the generations to come. For their water, for their reproductive rights, for the Earth that we will leave them

Santa Fe, NM

53

To take a stand against bigotry, misogyny, corruption and environmentally damaging policies

Park City, UT

46

For my 10 year old daughter

Los Angeles

41