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International Journal of Interdisciplinary Research

Table 3 Hierarchical moderated regression analysis results: testing H1 and H3

From: Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers’ purchase intentions toward fur coats

Independent variable

ß

t-value

VIF

Model 1

   

 Need for status

.31

5.31***

1.00

 Individual stigmatization

− .41

− 7.01***

1.00

R2 = .31, F-value = 47.69, p-value = .00

Model 2

   

 Need for status

.31

5.43***

1.00

 Individual stigmatization

− .31

− 3.98***

1.91

 Perceived stigma

− .14

− 1.83

1.85

R2 = .32, F-value = 33.25, p-value = .00, F change = 3.34

Model 3

 Need for status

.70

3.95***

10.22

 Individual stigmatization

− .32

− 4.14***

1.91

 Perceived stigma

.11

.81

5.44

 Need for status × Perceived stigma

− .46

− 2.32*

12.65

R2 = .33, F-value = 26.79, p-value = .00, F change = 5.40*

  1. Dependent variable: Purchase intention toward genuine fur coats
  2. Control variable: Individual stigmatization
  3. ***p < .001, *p < .05