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International Journal of Interdisciplinary Research

Table 3 Hierarchical moderated regression analysis results: testing H1 and H3

From: Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers’ purchase intentions toward fur coats

Independent variable ß t-value VIF
Model 1    
 Need for status .31 5.31*** 1.00
 Individual stigmatization − .41 − 7.01*** 1.00
R2 = .31, F-value = 47.69, p-value = .00
Model 2    
 Need for status .31 5.43*** 1.00
 Individual stigmatization − .31 − 3.98*** 1.91
 Perceived stigma − .14 − 1.83 1.85
R2 = .32, F-value = 33.25, p-value = .00, F change = 3.34
Model 3
 Need for status .70 3.95*** 10.22
 Individual stigmatization − .32 − 4.14*** 1.91
 Perceived stigma .11 .81 5.44
 Need for status × Perceived stigma − .46 − 2.32* 12.65
R2 = .33, F-value = 26.79, p-value = .00, F change = 5.40*
  1. Dependent variable: Purchase intention toward genuine fur coats
  2. Control variable: Individual stigmatization
  3. ***p < .001, *p < .05