Skip to main content

International Journal of Interdisciplinary Research

Table 4 Hierarchical moderated regression analysis results: testing H2 and H4

From: Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers’ purchase intentions toward fur coats

Independent variable

ß

t-value

VIF

Model 1

   

 Need for status

.30

4.74***

1.00

 Individual stigmatization

− .20

− 3.06***

1.00

R2 = .15, F-value = 19.46, p-value = .00

Model 2

 Need for status

.30

4.76***

1.00

 Individual stigmatization

− .16

− 1.90

1.91

 Perceived stigma

− .04

− .52

1.85

R2 = .15, F-value = 13.02, p-value = .00, F change = .60

Model 3

 Need for status

.45

.26*

10.22

 Individual stigmatization

− .17

− 1.94

1.91

 Perceived stigma

.05

.33

5.44

 Need for status x Perceived stigma

− .18

− .78

12.65

R2 = .16, F-value = 9.90, p-value = .00, F change = .43

  1. Dependent variable: Purchase intention toward faux fur coats that look real
  2. Control variable: Individual stigmatization
  3. ***p < .001, *p < .05