Skip to main content

International Journal of Interdisciplinary Research

Table 4 Hierarchical moderated regression analysis results: testing H2 and H4

From: Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers’ purchase intentions toward fur coats

Independent variable ß t-value VIF
Model 1    
 Need for status .30 4.74*** 1.00
 Individual stigmatization − .20 − 3.06*** 1.00
R2 = .15, F-value = 19.46, p-value = .00
Model 2
 Need for status .30 4.76*** 1.00
 Individual stigmatization − .16 − 1.90 1.91
 Perceived stigma − .04 − .52 1.85
R2 = .15, F-value = 13.02, p-value = .00, F change = .60
Model 3
 Need for status .45 .26* 10.22
 Individual stigmatization − .17 − 1.94 1.91
 Perceived stigma .05 .33 5.44
 Need for status x Perceived stigma − .18 − .78 12.65
R2 = .16, F-value = 9.90, p-value = .00, F change = .43
  1. Dependent variable: Purchase intention toward faux fur coats that look real
  2. Control variable: Individual stigmatization
  3. ***p < .001, *p < .05
\