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Fashion and Textiles

International Journal of Interdisciplinary Research

Fig. 4 | Fashion and Textiles

Fig. 4

From: The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Fig. 4

(The source of the image: a post presented on Song Hye-kyo’s Weibo account on August 29, 2018, https://m.weibo.cn/status/4278457582202732); General public influencer type—Hyemin (right) (The source of the image: a post presented on Hyemin’s Weibo account on June 11, 2019, https://m.weibo.cn/status/4382042596968596#&gid=1&pid=2)

Original images of the two types of influencers used in the experiment. Celebrity influencer type—Song Hye-kyo (left)

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