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International Journal of Interdisciplinary Research

Table 3 Results of three-way ANOVA

From: The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Variable Sum of squares df Mean Square F
Influencer type (A) 17.11 1 17.11 292.97***
Sponsorship display status (B) 0.69 1 0.69 11.82**
Product exposure method (C) 0.09 1 0.09 1.55
A × B 343.88 1 343.88 5887.68***
A × C 94.19 1 94.19 1612.64***
B × C 0.36 1 0.36 6.19*
A × B × C 4.50 1 4.50 77.05***
Error 46.26 792 0.06  
Total 12745.38 800   
  1. * p < 0.05, ** p < 0.01, *** p < 0.001