International Journal of Interdisciplinary Research
Table 3 Results of three-way ANOVA
Variable | Sum of squares | df | Mean Square | F |
|---|---|---|---|---|
Influencer type (A) | 17.11 | 1 | 17.11 | 292.97*** |
Sponsorship display status (B) | 0.69 | 1 | 0.69 | 11.82** |
Product exposure method (C) | 0.09 | 1 | 0.09 | 1.55 |
A × B | 343.88 | 1 | 343.88 | 5887.68*** |
A × C | 94.19 | 1 | 94.19 | 1612.64*** |
B × C | 0.36 | 1 | 0.36 | 6.19* |
A × B × C | 4.50 | 1 | 4.50 | 77.05*** |
Error | 46.26 | 792 | 0.06 | Â |
Total | 12745.38 | 800 | Â | Â |