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International Journal of Interdisciplinary Research

Table 7 Simple interaction effect for the three-way interaction

From: The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

  Product exposure method Sum of Squares df Mean Square F
Influencer type × sponsorship display status Exposure 134.85 1 134.85 2308.82***
No exposure 213.53 1 213.53 3655.84***
  1. *** p < 0.001