The impact of K-beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 7 Simple interaction effect for the three-way interaction

	Product exposure method	Sum of Squares	df	Mean Square	F
Influencer type × sponsorship display status	Exposure	134.85	1	134.85	2308.82^***
Influencer type × sponsorship display status	No exposure	213.53	1	213.53	3655.84^***