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International Journal of Interdisciplinary Research

Table 3 Hypotheses testing results

From: Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan

Hypotheses Relationship Beta St.Dev t-value F2 Accepted/Rejected
Hypothesis1 PMO- > DBD 0.39 0.082 4.77*** 0.179 Accepted
Hypothesis2 PMO- > QBD 0.506 0.068 7.44*** 0.344 Accepted
Hypothesis3 RMO- > BID 0.606 0.051 11.9*** 0.581 Accepted
Hypothesis4 RMO- > PBD 0.576 0.073 7.93*** 0.496 Accepted
Hypothesis5 RMO- > UDS 0.584 0.064 9.06*** 0.517 Accepted
Hypothesis6 RMO- > BID- > BP 0.287 0.051 5.58***   Accepted
Hypothesis7 PMO- > DBD- > BP 0.082 0.041 1.973*   Accepted
Hypothesis8 RMO- > PBD- > BP 0.025 0.04 0.63NS   Rejected
Hypothesis9 PMO- > QBD- > BP 0.029 0.054 0.36NS   Rejected
Hypothesis10 RMO- > UDS- > BP 0.162 0.051 3.15**   Accepted
  1. PMO proactive market orientation, RMO responsive market orientation, DBD design based differentiation, QBD quality based differentiation, PBD price based differentiation, UDS undifferentiation strategy, BP brand performance
  2. *** p < 0.001;**p < 0.01;*p < 0.05; NS = Not supported