Table 2 How 4IR addresses the three prime goals + Future research agenda

Hyper-personalization

Personalized products/services

More variety at a reduced cost to satisfy diverse needs

Assist consumers in finding the right choices

Enablers, facilitators and inhibitors of consumers’ use of personalized products/services

Enablers, facilitators and inhibitors of fashion companies’ offering of personalized products/services

Consumer motivation and satisfaction toward the utilization of diverse 4IR technologies

Profiling of early adaptors of personalized products/services

Environmental sustainability

Reduce material waste and unsold inventory

Re-use and extend product lifecycle through a rental service

Save travel time

Consumers’ willingness to adopt 4IR technologies that boost sustainability

Enablers, facilitators and inhibitors of fashion companies’ utilization of 4IR technologies that solve sustainability concerns

Fashion companies’ motivation and willingness to develop innovative business model that solve sustainability issues

Descriptive analyses on consumers as well as companies’ sustainable practice

Productivity

Automation in production as well as decision-making

Increase accuracy, efficiency, and convenience, not necessarily production volume

Performance implications of company adaption of 4IR technologies

Assessing the accuracy of assisting consumers in finding the right choices

Fashion companies’ challenges in utilizing 4IR technologies

Factors related to companies’ willingness to invest in 4IR technologies that enhance productivity

Consumer evaluation of 4IR technologies that offer convenience and assist their optimal decision making