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International Journal of Interdisciplinary Research

Table 7 SMER results for different tiers and image types

From: Fashion designer’s identity self-verification through social media engagement on Instagram

 

S

UT

FB

AD

CP

O

Total

n

M

SD

n

M

SD

n

M

SD

n

M

SD

n

M

SD

n

M

SD

n

M

SD

N

1

5.51

-

5

8.72

5.93

8

6.35

2.93

42

4.52

3.62

2

7.02

3.71

21

3.07

2.71

79

4.64

3.69

MC

10

3.25

1.76

17

2.42

1.5

38

4.25

2.37

466

1.99

1.92

70

2.86

3.28

131

2.06

1.81

732

2.23

2.15

MT

53

.79

.66

41

2.24

2.37

31

5.26

6.48

609

1.00

.98

531

.79

1.05

777

1.16

.87

2042

1.01

1.4

HT

13

.92

.78

31

1.83

1.42

45

2.67

2.13

1,435

1.00

1.19

87

1.20

.147

269

.66

.88

1880

1.04

1.26

TT

75

1.23

1.6

104

.93

1.1

131

2.10

2.15

702

1.05

1.62

80

.86

1.26

370

.84

1.21

1462

1.09

1.61

Total

152

1.21

1.45

198

1.67

2.16

253

3.04

3.31

3254

1.20

1.52

770

1.04

1.61

1568

1.03

1.29

6195

1.23

1.66

  1. S: selfie; UT: upper-torso; FB: full-body; AD: advertisement; CP: casual product placement; O: others including: PL: personal life; WL: work-life; M: miscellaneous; N: nano (1–5k); MC: micro (5–10k); MT: mid-tier (10–100k); HT: high-tier (100k–1m); TT: top-tier (over 1m)