International Journal of Interdisciplinary Research
Table 5 Hypotheses testing results
| Â | Hypotheses | Result |
|---|---|---|
Correlation between cultural values and PCS | H1. Individualism may positively influence PCS1 | reject |
H2. Individualism value may negatively influence PCS2 (a) and PCS3 (b) | (a) support (b) support | |
H3. Power distance value may positively influence PCS2 (a) and PCS3 (b) | (a) reject (b) reject | |
H4. Masculinity value may positively influence PCS2 (a) and PCS3 (b) | (a) reject (b) reject | |
H5. Uncertainty avoidance value may positively influence PCS2 (a) and PCS3 (b) | (a) support (b) support | |
H6: Indulgence vs Restraint value may positively influence PCS2 (a) and PCS3 (b) | (a) support (b) reject | |
Comparison between countries | H7: The country with higher individualism may have lower PCS1 (a), PCS2 (b) and PCS3 (c) | (a) support (b) reject (c) support |
H8: The country with a higher power distance may have higher PCS2 (a) and PCS3 (b) | N/A | |
H9: The country with higher masculinity may have higher PCS2 (a) and PCS3 (b) | N/A | |
H10: The country with higher uncertainty avoidance may have higher PCS2 (a) and PCS3 (b) | N/A | |
H11: The country with higher indulgence may have higher PCS2 (a) and PCS3 (b) | (a) support (b) reject | |
H12: The country may moderate the relationship between cultural values and proximity of clothing to self | reject |