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International Journal of Interdisciplinary Research

Table 3 The squared correlations and AVE of variables

From: Purchase intention toward sustainable masks after COVID-19: the moderating role of health concern

 

EC

EB

EA

SN

PI

EK

HC

EC

0.615a

      

EB

0.507b

0.620

     

EA

0.248

0.287

0.720

    

SN

0.144

0.141

0.452

0.733

   

PI

0.203

0.263

0.204

0.468

0.691

  

EK

0.121

0.033

0.066

0.188

0.073

0.687

 

HC

0.216

0.311

0.161

0.051

0.133

0.025

0.662

  1. EC environmental concern, EB environmental belief, EA  environmental attitude, SN subjective norm, PI purchase intention, EK environmental knowledge, HC health concern
  2. aAverage Variance Extracted (AVE) for constructs are displayed on the diagonal and bold 
  3. bNumbers below the diagonal are squared correlation estimations of two variables