International Journal of Interdisciplinary Research
Table 6 Internal consistency and convergent validity: co-creation activities
From: A latent approach in the fashion retailing context: segmenting co-creator users
Factor | Indicator | Loading | Robust t-value | Cronbach’s α | Composite reliability | Average variance extracted |
|---|---|---|---|---|---|---|
Factor 1(CA) Direct co-creation with the company | CA3 | .852 | 23.323 | .920 | .890 | .699 |
CA4 | .868 | 23.631 | ||||
CA6 | .852 | 24.019 | ||||
CA8 | .774 | 20.687 | ||||
CA9 | .831 | 19.985 | ||||
Factor 2(CA) Co-creation with other people | CA1 | .779 | 20.070 | .850 | .771 | .589 |
CA2 | .842 | 21.769 | ||||
CA5 | .748 | 18.478 | ||||
CA7 | .693 | 18.705 |