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International Journal of Interdisciplinary Research

Table 4 Types of textual information and overall perspectives of participants (the preferred methods are highlighted in red)

From: Presenting fabrics in digital environment: fashion designers’ perspectives on communicating tactile qualities of the fabrics

Type

Description

Advantages

Disadvantages

Descriptive

- Description of the fabric’s characteristics with three or more sentences

- Feels kind and familiar, easy to understand

- Can explain details that are hard to present in other types

- Poor legibility due to the lengthy sentences and writing style

- Use of subjective expressions decreases the credibility of the information

- Sounds unprofessional

Fact-listing

- Presenting objective information briefly with a few words or numerical values

- Can deliver substantial objective information quickly

- Feels professional and it is easy to read

- Converting numerical information into senses can be difficult

Sensory scale

- Presenting tactile characteristics on three- or five-point Likert scales

- Visually organized

- Helpful as a supplementary material

- Low credibility because it is considered a subjective opinion

- Can be perceived differently depending on word choices

Icons

- Used to deliver certain fabric characteristics

- Can be recognized quickly

- Limited information available compared to other types

Own standard

- A seller building a standard within their website

- Easy to compare with other fabrics within the same website

- Low credibility as the standard is created by the website