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International Journal of Interdisciplinary Research

Table 1 Demographic characteristics of participants

From: Analyzing visual behavior of consumers in a virtual reality fashion store using eye tracking

Variable

Category

Frequency (%)

Variable

Category

Frequency (%)

Age

23

3 (13.0)

Gender

Female

18 (78.3)

25

2 (8.7)

Male

5 (21.7)

26

1 (4.3)

Education

Undergraduate student

3 (13.0)

27

3 (13.0)

28

3 (13.0)

Bachelor’s degree

1 (4.3)

30

2 (8.7)

31

3 (13.0)

Graduate student

17 (73.9)

32

1 (4.3)

34

1 (4.3)

Graduate degree (Master’s, Ph.D.)

2 (8.7)

36

1 (4.3)

38

2 (8.7)

Occupation

Student

19 (82.6)

39

1 (4.3)

Worker

3 (13.1)

Mean

29.61

Other

1 (4.3)