International Journal of Interdisciplinary Research
From: Analyzing visual behavior of consumers in a virtual reality fashion store using eye tracking
Variable | Category | Frequency (%) | Variable | Category | Frequency (%) |
---|---|---|---|---|---|
Age | 23 | 3 (13.0) | Gender | Female | 18 (78.3) |
25 | 2 (8.7) | Male | 5 (21.7) | ||
26 | 1 (4.3) | Education | Undergraduate student | 3 (13.0) | |
27 | 3 (13.0) | ||||
28 | 3 (13.0) | Bachelor’s degree | 1 (4.3) | ||
30 | 2 (8.7) | ||||
31 | 3 (13.0) | Graduate student | 17 (73.9) | ||
32 | 1 (4.3) | ||||
34 | 1 (4.3) | Graduate degree (Master’s, Ph.D.) | 2 (8.7) | ||
36 | 1 (4.3) | ||||
38 | 2 (8.7) | Occupation | Student | 19 (82.6) | |
39 | 1 (4.3) | Worker | 3 (13.1) | ||
Mean | 29.61 | Other | 1 (4.3) |